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We are Kantar

AQ was founded back in 2008 by five enthusiastic entrepreneurs. Throughout our growth, we have been grateful for our clients and the success that we were able to achieve together, while promising greater value to our partnership each year. To fulfill that promise, our transition is now coming-to-a-close, and we are proud to announce that we are Kantar.

Kantar is home to some of the world's leading research, data and insights expertise. Collectively, our team of 30,000 professionals offer the most complete view of consumers to uncover the way they think, feel, shop, share, vote and view brands in over a hundred countries worldwide. We go beyond the obvious – with intelligence, passion and creativity – to discover new directions, set strategies and plan actions that inspire extraordinary success.

We are Partners

We welcome you to the Kantar family, and as partners, we look forward to taking your business success to new heights in 2020 and beyond!

We are Stronger

Kantar’s Analytics Practice provides you access to over 1,500 experts, with local leaders in 15 gateway markets supported by global delivery centers. We deliver solutions at speed and scale regardless of the region or business problem.

We are Unique

Kantar provides a unique balance of human, technology and business understanding that is not offered by our competitors. This allows us to understand consumers on a deeper level. Our innovative data and technology solutions better predict consumer behaviors, providing our clients the confidence in making bold and complex decisions needed to drive their businesses forward.

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